Making everything alright -
The Bad Blumauer Manifest 2010
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Bad Blumauer Manifest - One Year Old
One year ago, Austrian entrepreneurs published the Bad Blumauer Manifest, a definitive statement for sustainable management. Julia Fandler, owner and managing director of Fandler Oil Mill, declared her support for these requirements in line with recent economic values and joined the group of signing partners.
Those initiating the Bad Blumauer Manifest, Josef Zotter (Zotter Chocolate), Robert Rogner jun. (Rogner Hotel) and Johannes Gutmann (Sonnentor Herbs & Spices) outlined an alternative model to shareholder value and short-term profit maximization.
"Crucial measures in the fight again the economic crisis have been on the table for some time. They have been put to the test and refined by innovative companies and institutions. Now they just need to be integrated as relevant factors in the international business context." Read the Bad Blumauer Manifest here.
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